Week 12 Summary

Posted: November 16, 2012 in Art 170 Thoughts & Reviews

One of the two lectures for week 12 was titled “Designing for Search Engines.” This lecture covers search engines and traffic on the web. Search engines are one of the primary ways users find web sites. Good search engines increase website traffic. The traffic on a website is the amount of visitors that reach a site at any given point. Traffic in sites drive search engine rankings for many sites.  However, many web sites appear poorly in search engine rankings simply because they fail to consider how search engines work. For those who do no know, a search engine is often used generically to describe both crawler-based search engines and human-powered directories. An example of a crawler-based search engine is Google.com and an example of a human-powered directory is open directory (dmoz.org). When designing a search engine for a specific subject or topic be sure to use keywords, words that may eventually be searched by a potential user.

In the article Website Hosting and Domain Names, it discusses reserving your own domain name. It is very important that after your domain has been reserved, you will need to secure the hosting for your website. Some recommended website hosts are Blue Host, Chrystal Tech, GoDaddy, and Network Solutions.  In a “Shared” Hosting experience be sure to check that tech support, analytic  servers, programming, email accounts, and limits on tech support are checked for.  Ask yourself will be the tech support be via email, via phone, or both. Are there any limits on the tech support? Will the servers be Linux or PC? What kind of programming is allowed? Hoe many email accounts will there be and are the web mail and outlook compatible? Will the analytic offer information on traffic, visitors, pages, etc?

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